The Event Company has been at the heart of the most successful corporate, government and special event projects executed across the Asia Pacific region for over 20 years.

We pride ourselves on creating and executing truly exceptional event experiences for our Clients.

Our attention to detail and our ability to meet and exceed Clients' expectations time and again, ensures our on-going success.

The Event Company is part of the Australian-based Staging Connections Group, which is renowned for its leading performance in event and staging services. Our close working relationship with Staging Connections Group provides us with access to 750 event professionals and a strong global network of event resources in over 100 locations worldwide.

We offer our Clients a full in-house specialist event service supported by a passionate team of experts focused on creating amazing events.


Dedication, expertise, passion and the power of teamwork ignite The Event Company to go the extra mile for our Clients, and for every unique event experience we create. Our 50 passionate event experts, span several specialist departments, and work in harmony to deliver the perfect event experience for our Clients and their guests.

Managing Director

Ian was appointed Managing Director at The Event Company in November 2011 and has more than twenty years of expertise as a senior executive working with leading corporations in the finance, media, events and hospitality sectors across Australia, South East Asia and Europe.

Ian's career has also included working with the Seven Television Network in Australia for more than 7 years holding several senior finance roles – including Group Treasurer and Corporate Strategist, Group Finance Operations Manager and Commercial Manager of TV Operations.

He has brought his strong commercial experience and his deep passion for events to the leadership of The Event Company.

Ian has a proven track record of success with the Australian based Staging Connections Group since 2007 and relocated his family from Australia to Singapore in 2010 to take the helm of The Event Company.

Ian graduated with a Bachelor of Commerce Degree from The University of Melbourne in Australia and is also a qualified Chartered Accountant and member of The Institute of Chartered Accountants in Australia. He also is on the Starwood Asia Pacific MICE Advisory Board and is a founding board member of the International Special Events Society (ISES) Singapore Chapter.

Fav. Book: Smart Talk, Lou Tice Following: BBC World
Fav. Food: Dim Sum Passion: Singing and Golf
Fav. Movie: Love Actually Fav. Place: New York
Fav. Singer: Frank Sinatra Chinese Zodiac: Goat

Executive Director, Account Servicing

Since her return from setting up an event company in both Shanghai and Beijing, China in 2012, Qifen’s colossal eight years events experience and expertise stretches over most major cities in Asia Pacific. Qifen is a walking ball of never-ending zany energy, she possesses Svengali project management and team building skills to perfectly manage and optimise every event, whilst possessing the natural flair for exceptional Client service and relationships. Always astute, candid, practical, proactive and solution orientated, Qifen ensures that her Clients receive her best professional advice at all times in the delivery of amazing events.

An event thoroughbred, Qifen's exceptional achievements also include growing a number of leading accounts at The Event Company.

Qifen’s portfolio of projects include:

  • Siemens PLM APECE Conference, 2012
  • Burger King ® Asia Pacific Convention, 2012
  • Motorola Sales Kick-off and Channel Partners’ Conference, 2012
  • Family Business Network 22nd Summit, 2011
  • Singapore Human Capital Summit, 2011
  • Hewlett-Packard Personal System Group China Kick-off, 2009 – 2011
  • Hewlett-Packard Commercial and Consumer Launch, 2006 – 2011
  • Hewlett-Packard Vivienne Tam Fashion Show, 2010
  • Nokia Siemens Network P&T Expo, 2010
  • Nokia Siemens Network Sales Kick-off, 2009 – 2011
  • Moet Hennessey Diego Dinners, 2009 – 2011

Qifen is also a graduate, achieving a BA (Hons) in Public Communications & Marketing from the National Technological University of Singapore.

Fav. Book: Hunger Games Following: Ellen Degeneres
Fav. Food: My Mom's cooking Passion: Partying
Fav. Movie: Extremely Loud and Incredibly Close Fav. Place: Rome
Fav. Singer: James Blunt Chinese Zodiac: Pig

Event Management

The engine room of The Event Company, Qifen heads up the Account Servicing and Event Management Department and provides strong leadership and expertise to 14 full time event specialists, who micromanage every aspect of the events they handle, to perfection. United by a passion for amazing events, and driven by energy and high achievement motivation, the team will work tirelessly and precisely to ensure the smooth, flawless management and execution of every Client event. Sharp, smart, proactive, solution orientated, deadline and budget focused, with strong skills in project management, logistics, and high attention to detail – The Event Company Account Servicing team will always go the extra mile to ensure your event is a success so all the objectives fully met and delivered.

Event Development Services

Creative thinkers who love strategy, creative concepting and ideation, Event Development are at the heart of the creative core of The Event Company. Event Development deliver fresh, creative event ideas and cutting edge creative concepts which utilise the latest industry innovations to ultimately enhance the event experience.

The team constantly strives to develop the most unique, creative event solutions and audience event experiences. Creative, energetic, serial brainstormers, free thinkers, compulsive researchers, ahead of the curve, against the grain and off-the-wall, the Event Development team are just brimming with 100% pure creativity and passion to take their Clients and Client events to a whole new dimension - so as to deliver the event experience of a lifetime.

Joel Lee
Director, Sales

Joel joined The Event Company in 2013, with a proven 12 year track record in event sales, working with leading event MNC’s and ASEAN event companies. Joel’s vast event experience comprises just about every possible event category, business sector and country in South East Asia. A consummate sales professional, Joel enjoys building relationships into partnerships, doing deals, adding value and delivering a "wow factor" for Clients.

Joel's experience is as extensive as his passion for the event industry. Joel is driven by the desire to create unique, amazing event experiences which exceed Client expectations and deeply resonate with the audience. With stellar hands-on expertise in event sales, event planning and operations, plus a strong eye for detail, Joel will make your event, the event.

Joel's portfolio of projects include:

  • World Chinese Entrepreneur Conference, 2011
  • Wine for Asia, 2008-2011
  • Singapore International Arbitration Forum, 2010-2011
  • The Lancet Medical Forum, 2006-2008
  • Family Festival, 2004-2005
  • Singapore Food Festival, 2004-2005
  • Singapore Learning Expo, 2002-2004
  • Pumps and Systems Asia, 1998-1999
  • The Career Fair, 1997-1998

Joel is a graduate, achieving a B.Sc. (Hons) in Economics from the University of London, Singapore Institute of Management.

Fav. Book: The Last Lecture, Randy Pausch Following: Fast cars
Fav. Food: Bak Kwa Passion: Driving Fast Cars
Fav. Movie: Shawshank Redemption Fav. Place: Home
Fav. Singer: Jason Mraz Chinese Zodiac: Dog

Emma Boyd
Director, Key Accounts

Emma joined The Event Company in 2013, armed with extensive sales, senior client management and business development expertise. A seasoned sales and business development professional, Emma has built a track record of success with a number of leading financial MNC’s in UK and Singapore, as well as with some dynamic entrepreneurial start-ups. Emma has also contributed as a Board member of the British Chamber of Commerce (2010-2012) and worked as chairperson for various business committees.

Brimming with passion and energy, Emma is most definitely a people person and loves building mutually beneficial, productive business relationships, with a salient value-add.

Ever social and with a love of networking, Emma has always had a passion for attending a wide range of events. Through her event attendance, Emma developed a passion for the event business and gained invaluable insights for creating the perfect event to ignite business and power competitive edge.

Emma's portfolio of projects include:

  • British Chamber of Commerce - Annual Business Awards, 2011 - 2012
  • Financial Women's Association – Annual Ladies Lunch, 2011 - 2012
  • Ernst & Young – Corporate Roundtables, 2010 - 2011
  • Price Waterhouse Coopers – Corporate Roundtables, 2007 - 2010
  • Primetime Professional Women’s Association – Annual Gala Dinner, 2010 - 2011

Emma is a graduate, achieving a M.A. (Hons) in Economics from University of Aberdeen (Scotland).

Fav. Book: The Master & Margarita by Mikhail Bulgakov Following: Tony Soprano
Fav. Food: 锅包肉, 派黄瓜 Passion: Adventure!
Fav. Movie: Pulp Fiction Fav. Place: Top of a mountain
Fav. Singer: Doug Stanhope Chinese Zodiac: Goat


Smooth operators, business focused, proactive heavyweights, the Sales team is passionate about building new, mutually beneficial Client relationships. With a mission of seeding and building new Client relationships, and with a high emphasis on exceptional Client partnership, Client service and relationships, Sales are the first point of Client contact. Sales are also the end-to-end owners of the new business effort, so they are definitely the deal makers of The Event Company. Joel leads the Sales team, who comprise of 5 very savvy sales professionals.

May Lai
Director, Operations

A seasoned events heavyweight, May has a pedigree of over 17 years international exhibition and event industry expertise. In a class of her own, May has both the know-how and a proven track record of success in all aspects of exceptional event execution, including concept development, logistic planning and execution, managing resources and vendors, P & L responsibility, post-event analysis and international team management.

May is proud to have managed the event needs of premier league Clients which included: Coca-Cola, Bayer, Siemens, Montblanc, Nokia, British Aerospace, Nokia and Motorola both locally, in China and internationally.

Having specialised in the perfect execution of large scale, world class, international event projects such as the Shanghai World Expo (2010) and Beijing Olympics (2008), no event is too big or too small for May’s event expertise.

May's portfolio of projects include:

  • Montblanc Asia First Concept Store, 2011/2012 (Beijing)
  • Bayer Shanghai Integrated Site, 2011 (Shanghai)
  • Siemens Corporate Pavilion and Saudi Arabia Pavilion at Shanghai World Expo, 2010 (Shanghai)
  • Coca-Cola Pin Trading Special Project at Olympics, 2008 (Beijing)
  • Globaltronics, 1996-2008
  • Fuji Xerox Annual Event, 2004-2007
  • CommunicAsia 1996 – 2007
  • Motorshow, 1996-2007(Singapore & Shanghai)
  • Changi Airport -Digital Connection, 2003
  • Newater Event Launch, 2003
  • X-box Launch, 2002
  • Eurasian Gallery, 2002
  • Asian Aerospace, 1996 /1998 / 2000 / 2002
  • Asia Telecom, 1997 / 2000 (Hong Kong & Singapore)
  • Secretariat at World Trade Organisation Meeting, 1996

May is a graduate, achieving a B.A. (Hons) in Business from Nanyang Technological University, Singapore.

Fav. Book: Fashion, Interior Design & Entertainment Magazines

Following: Channel News Asia

Fav. Food: Japanese Passion: Travelling
Fav. Movie: In the mood for love Fav. Place: Greece
Fav. Singer: Stacey Kent Chinese Zodiac: Rat

Event Production & Technical Services

Veterans of producing live shows and creating production excellence, the Production Services team know that there is only one chance to get a live event experience 100% perfect on the day. Production Services work in close partnership with all the other departments at The Event Company to deliver a live event experience which is slickly produced, entertaining and which engages all the senses, informs, uplifts and leaves the audience with a positive impression for many years. The Production Services team are the guru's of staging excellence, build, AV and all the latest production and showtime techniques, which altogether positively enhance the audience event experience and which deliver the perfect event. May leads a team of production experts, whilst working closely with our dedicated, first class team of long serving and dedicated vendor partners

Kylie Hall
Director, Registration & Database Services

A Singapore Permanent Resident, Kylie is no newcomer to the Singapore event scene. Her 13 years of expertise and experience have provided her the opportunity to work as a venue owner, in an event management company and corporate travel. Since 2005, Kylie has focused on being an event registration specialist, enabled by her varied and extensive industry experience, attention to detail, energy, dedication, and reliability.

Leading a team of dedicated registration personnel, telemarketers and web & app developers, she enjoys the challenges of keeping abreast with new technology and finding new ways to enhance the guest registration experience. At the frontline of every event, Kylie consistently delivers a stellar opening, delighting the guests with the professionalism and class of the registration team

Kylie's portfolio of projects include:

  • Workplace Safety & Health Conference, 2010 - 2012
  • Starwood Divisional Conference, 2011
  • MOM Worklife Conference, 2010-2011
  • Singapore Human Capital Summit, 2008-2012
  • Intel Solution Summit, 2008-2012
  • Global Savers Congress, 2010
  • REC Grand Opening, 2010
  • Singapore Tripartism Forum, 2010
  • ASEAN-Gulf Cooperation Council Ministerial Meeting, 2010
  • Forbes CEO Conference, 2009
  • Microsoft Wave Launch, 2008
  • ASEAN Ministerial Meeting, 2008

Kylie is also a graduate, achieving a B.A. in Anthropology, Politics & History from the Charles Darwin University (Australia).

Fav. Book: Alexander Trilogy Following: Sail Magazine
Fav. Food: Roast Lamb Passion: Sailing
Fav. Movie: LOTR Trilogy Fav. Place: Cobourg Peninsula NT, Australia
Fav. Singer: Hell Freezes Over Chinese Zodiac: Rooster

Registration & Data Services

A dedicated team who understand the complexities of event registration whilst maintaining premium levels of customer service. Driven with the desire to make each interaction an exceptional one, the team excel in providing a personal yet professional customer service. With exceptionally high Client service ethos, strong attention to detail and expertise in all the latest pioneering registration technologies, database management and payment collection, the registration team ensure they deliver added value to every event, without compromise. Energetic, friendly, highly professional and with a passion for people, the registration team will always impress.

Lesley Renton
Head, Creative Services

With a mighty 23 years experience working on leading global brands in various global HQ creative marketing leadership roles, Lesley brings with her a wealth of expertise from a wide array of industries including advertising, music, tobacco, drinks and IT. A Singapore Permanent resident, Lesley is driven by a passion for events and has extensive hands-on experience and expertise in creating unique, creative and imaginative events.

Lesley thrives on the challenge of creating exceptional events for Clients through the value-add of creativity and innovative, unique design. Events are the perfect focus for Lesley who likes to rise to real time challenges. She loves working as part of a passionate and motivated events team with a shared mission of creating a successful event and engagement experience, in which creativity and design play a major role.

Lesley's portfolio of projects include:

  • Credit Suisse SEA Philanthropy Conference, 2012
  • Siemens PLM APECE Conference, 2012
  • Far East Organization – Children’s Garden, 2012
  • Accenture CIO Conference, 2012
  • ExxonMobil Commemorative Launch of Dragon Fly Lake, 2012
  • Workplace Safety & Health Conference, 2012
  • Human Capital Summit ,2012
  • InFocus VIP Partner Conference ,2011 (Vietnam)
  • InFocus Media Launch events, 2010 and 2011 (Singapore, Thailand, Malaysia, France, Germany)
  • InFocus European Sales Force Conference ,2010 and 2011
  • In Focus Middle East Partner Conference, 2010
  • Harry’s Bar Group Events & Sponsorships , 2007- 2009
  • Rave Cigarettes Horeca Events, 2003-2005 (Malaysia, Myanmar)
  • S.T. Dupont China Trade Partner Event, 2003 (China)
  • S.T. Dupont Cigarettes Horeca Activation Events, 2000 -2005 (Indonesia, Malaysia, Taiwan, China, Russia, Middle East & Africa)

Lesley is also a graduate, achieving a B.A. (Hons) in Politics, Economics & Film from the University of Manchester (UK).

Fav. Book: Gone With The Wind Following: Paulo Coelho
Fav. Food: French Passion: Theatre, Ballet & Opera
Fav. Movie: Django Fav. Place: Laos
Fav. Singer: Adele - 21 Chinese Zodiac: Snake

Creative & Design Department

Creative, artistic, brimming with fresh and innovative design ideas, the Creative & Design team comprise 7 Artisans who are passionate about delivering design excellence and a creative value-add to every Client event. Highly experienced and proven, our 3 full-time 2D designers and 4 full-time 3D designers benefit from a Design Studio powered with the latest Design technology and creative inspiration. Our team are also experts in creative ideation, concepting, designing, copywriting and styling. The Creative team, once assigned to an event will passionately champion every element of 2D and 3D design end-to-end, determining how the perfect event will look and feel and with creative genuinely enhancing the final event experience with a creative "wow factor".

Support Services

A dedicated and highly effective team of support services complete The Event Company team ensuring that all departments have the administrative support required to deliver amazing and successful events for our Clients. Support services comprise: Finance & Procurement, IT and Human Resources.